Leadership | 11.04.22
Physician Marketing in the Age of Healthcare Consumerism
by Forbes
GMR Web Team CEO Ajay Prasad writes that physician marketing must change to accommodate the rise of healthcare consumerism. "Practices most effective at patient acquisition and retention are the ones that understand that patients do extensive research on physician reputation, expertise and accomplishments," he notes. "These physicians also pay attention to what their existing patients might feel or tell others about their experience with their practice after an appointment or treatment. In other words, physician marketing in this healthcare consumerism age needs to be comprised of patient-focused digital efforts that allow practices to build happy, lasting relationships with patients." A key goal of digital physician marketing is increasing online visibility, as is establishing a reputation as an expert or thought leader in one's medical field. To stand apart from the competition, physicians can generate content relevant to patients; use artificial intelligence and consumer data to analyze patient sentiment; optimize content for top search engine rankings; deploy online reputation management; enhance access to care with telemedicine and set up a website with high online visibility.
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