Leadership | 12.13.22
How Three Nursing Home Operators Strengthened Workforce Pipelines Amid Labor Crisis
by Skilled Nursing News
Dwyer Workforce Development (DWD) COO Maria Darby said pandemic-related staffing shortages forced the long-term care community operator to adopt a more inventive approach to attracting a pipeline of skilled candidates who might not have been typically considered previously. DWD boosted its visibility in communities via fairs, networking events, and partnerships with non-profit organizations. Cheri Kauset at Mission Health Communities said modern recruitment methods are more proactive and attentive in the wake of the pandemic. Another change in recruitment and retention strategies is greater democratization, with more staff being trained to interview and hire to accelerate the process. Mission additionally revised how it promotes positions to attract a wider pool of talent. In rural areas, it shares opportunities with high school classes about certified nursing assistant and certified medical assistant education classes for free. In more urban areas, Mission uses technology to impel traffic from colleges and universities.
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